Sylvia Rhodes Lingerie: Eres Swimwear 2011 has arrived in store

Thursday, October 28, 2010

Eres Swimwear 2011 has arrived in store

The 2011 Collections from Eres have arrived in store today, and the colours are simply gorgeous.
Strong red and blue hues as well as algae and pomme are the feature colours for the season.
This seasons new style is called "Revolver" which has very clean, simple lines as well as a bust seam to support the bust. A fantastic fit for all sizes.
View the entire collection available in Australia at
www.sylviarhodeslingerie.com.au

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My love of lingerie

My love of lingerie started at the young age of 18, when i was exposed to the french art of wearing beautiful and seductive lingerie and corsetry.

I was inspired to create my own "boudoir" of lingerie items, and thus opened up Sylvia Rhodes Lingerie in 1994.

This passion of mine has taken me to paris, the city of love, many times, for the lingerie fairs, and for seeking out the most divine items for the sophisticated woman's wardrobe.

French lingerie has the reputation of being the most exclusive and beautiful in the world.

I have started this blog to keep all inspired women who are into their lingerie wardrobe informed about the lastest and most beautiful lingerie on the market and in my store.

Eres Swimwear

Eres is a lingerie company that is part of the Chanel group... need i say more??

Eres has been around since 1967, when the innovative creator of the company called Iren, came up with the concept of swimwear made out of a certain type of fabric, that would be the leader of the swimwear market.

Eventually the company was bought out by Chanel, and now it has expanded worldwide, and in collaboration with Karl Lagerfeld, are taking the product to another level.

Their latest marketing campaign was a joint effort with Lagerfeld, and was very creative indeed, Chanel clothing on the outside, Eres lingerie underneath.

Simply smart.....